Audience Trends Research
LINK 1
- Daily,48% of people 15+ watch NZ SVOD which is apps such as lightbox and netflix to watch their movies and shows.
- 44% of people in New Zealand 15+ watch a movie or TV show daily on on demand.
- 82% of people over 15 in New Zealand watch any form of TV daily.
LINK 2
- Netflix is being watched more often than channel 2 and 3 in New Zealand.
- Over a year Netflix reaches increased from 17% to 28% and is expected to grow.
- On demand is the second most used television service with 42% of people watching.
LINK 3
- Neon: First 30 days free , then $20 a month. 2 devices can use it at once, but it can be logged on to 5 devices at any time. Has a 'mega film deal' with NBC Universal. Big subscriber growth over the past year. New and exclusive movies being released.
- Netflix: First month free. Varies from $9.99 to $15.99, number of devices athching depends on plan, from one to four at a time. Has original and licensed content. 75 million users worldwide.
- Quickflix: Increase price from $9.99 to $12.99 for the first six months, the $6.00 a month. 3 devices can use at once, six can be logged on. Trial benefit is first month free and one new release movie credit. Has hollywood and new zealand local titles.
- Lightbox: $12.99 per 30 days, first 30 days free. 5 devices can be logged on and 2 can be playing at the same time. Focus is on bringing new and best tv to households. Growth has exceeded original expectations.
LINK 4
- Netflix has 125 million subscribers world wide.
- Cinema attendance in the US dropped to its lowest level since 1995 last year.
- Many famous directors believe that Netflix movies should not be able to qualify for academy awards.
- Streaming services such as Netflix are changing the dynamic in film making in the sense that the films that didn't get a cinema release and had the kind of money that those films did, that was a continuation of their cultural value and certainly their economic value.
- Netflix: First month free. Varies from $9.99 to $15.99, number of devices athching depends on plan, from one to four at a time. Has original and licensed content. 75 million users worldwide.
- Quickflix: Increase price from $9.99 to $12.99 for the first six months, the $6.00 a month. 3 devices can use at once, six can be logged on. Trial benefit is first month free and one new release movie credit. Has hollywood and new zealand local titles.
- Lightbox: $12.99 per 30 days, first 30 days free. 5 devices can be logged on and 2 can be playing at the same time. Focus is on bringing new and best tv to households. Growth has exceeded original expectations.
LINK 4
- Netflix has 125 million subscribers world wide.
- Cinema attendance in the US dropped to its lowest level since 1995 last year.
- Many famous directors believe that Netflix movies should not be able to qualify for academy awards.
- Streaming services such as Netflix are changing the dynamic in film making in the sense that the films that didn't get a cinema release and had the kind of money that those films did, that was a continuation of their cultural value and certainly their economic value.
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